Core | Product Strategy, UX, Hardware Prototyping | 2025

Project Overview

Bhoomivardhan is an agritech platform designed to create an accessible, affordable, and tech-enabled ecosystem for farmers in rural India. The platform combines farmer-friendly ecommerce, soil health diagnostics, and local seller digitization to empower agriculture with trust, transparency, and convenience.

Website : www.bhoomivardhan.com

The project includes:

• Digital marketplace (farm inputs)
• SoilSense AI (soil monitoring prototype)
• Retailer onboarding system
• Farmer-centric UI/UX research
• Offline + online GTM strategy

Problem Space

Indian agriculture faces layered, deeply rooted challenges:

Farmer Pain Points

• Unpredictable input quality: Fake pesticides and low-grade fertilizers are common
• No pricing transparency: Prices differ drastically across local shops
• Limited soil-health knowledge: Most farmers apply fertilizers without NPK insight
• Lack of accessibility: Remote villages have limited agri shop choices
• Language barriers: English-based apps fail in rural usage